METAIRE, LA, Oct. 28, 2019 – ORACLE Lighting (www.oraclelights.com), the market leader in innovative LED lighting solutions for the automotive aftermarket, is proud to announce the launch of its new Dynamic ColorSHIFT LED illuminated wheel rings during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth #C21505.

“Our illuminated LED wheel rings are an easy and effective way to light up the wheels on your car or truck,” explained Justin Hartenstein, Oracle Lighting director of development. “These head turning lighting products consist of a set of four (4) LED illuminated aluminum rings which install around the brake rotor and attaches to the brake dust shield. These can also be mounted to older vehicles with drum brakes. The effect is a large ring of light which accents custom wheels and suspension, and also stands out at events. Oversized 16.5-inch diameter is the largest on the market and fits oversized brakes.”

Oracle Lighting’s Dynamic ColorSHIFT LED Wheel Rings are the latest advancements in the company’s expansive lighting modification history. “The Dynamic features allow the user to run multiple moving color patterns through the wheel ring, creating a vivid eye-catching lighting effect,” Hartenstein continued. “Conveniently controlled through a free smartphone App, the system features more than 200 pre-programmed moving patterns as well as static color control.”

The kit includes plug and play waterproof wiring cables, easy-connect hub, fused battery leads, and the Dynamic LED Control box which syncs up with Apple or Android smart phones through the free app. Rings easily attach to the fixed dust shield behind the rotor on most late-model vehicles with the included stainless steel brackets and mounting hardware.

“The motion-effects of the LED patterns make the wheels look like they are moving even while parked,” Hartenstein concluded. “Conveniently controlled through the free smartphone app, the system features lighting controls, colors, patterns, speed and, in addition to the pre-programmed features, the user can also create custom designs through a pixel editing program in the app.”

The Double LED Wheel Rings are equipped with 162 super-bright 2835 LEDs (648 LEDs total), twice the brightness of Oracle’s standard LED Wheel Rings.The 15-inch Diameter LED Wheel Rings are smaller than Oracle’s standard Wheel Rings. Designed to fit 18-inch wheels or smaller.

Oracle notes that if your vehicle is equipped with drum brakes or does not have a brake dust shield you will need to perform additional fabrication for brackets to fit properly. For vehicles without dust shields please watch this video HERE for more information. Please note, these rings are not intended for on-road use.

MSRP starts at $219.95 for a set of four (4).

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email [email protected].

About Oracle Lighting

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration’s Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Leave a Reply