Holly Hill, FL – November 5, 2019Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, introduces a new LED lighting brand, Daytona Lights™, at the 2019 SEMA Show in Las Vegas. This new brand of aftermarket automotive LED lighting includes ultra-slim and dual-row LED lightbars, cube-style LED lights, and headlight replacement bulbs and decoders at an affordable cost for budget-conscious consumers.

The new Daytona Lights™ value series, manufactured by Metra Electronics of Holly Hill, Florida, (located next to Daytona Beach, FL), has been inspired and named after the area’s history of automotive racing and motorcycle events. This new brand has been engineered and manufactured to meet all international standards while providing incredible value for vehicle owners. All of the Daytona Lights series products are rated IP67 and have undergone rigorous testing during the development and manufacturing process and then again before leaving the factory. Metra Electronics’ 70+ year history, experience and approach to engineering and manufacturing ensures that all of these products stand out among the competitors and provide both quality and value, season after season.

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Products Featured at the 2019 SEMA Show:

The Ultra-Slim Lightbar Series (DL-US) has a spot beam pattern and is available in 6 different lengths, from 7.25 inches to 50.25 inches. These lightbars are rated IP67, are constructed of black die-cast aluminum, stainless steel hardware, a polycarbonate lens and integrated-epoxy encapsulated electronics. The slim fit is ideal for installation into tight applications when additional off-road lighting is desired, without the need for an obtrusive or large lightbar system.

The Dual Row Lightbar Series (DL-DR) features a combination of 90 degree flood and 8 degree spot beam patterns, and is available in 7 different lengths, from 8 inches to 52 inches. They are constructed of black die-cast aluminum, stainless steel hardware, a polycarbonate lens and integrated-epoxy encapsulated electronics. These lightbars are rated IP67 and have a military breather port that allows moisture to escape and eliminate fogging. The combination beam pattern and dual-row LEDs provide extra illumination and lighting coverage for off-road use.

The Dual Row Cube Lights (DL-CL1) are 2.75 by 4 inches in size (including the bracket) and come with 6 LEDs. These bright cube lights provide 2,520 raw lumens with a 90 degree flood beam pattern and total of 36 watts. Made with integrated-epoxy encapsulated electronics, a polycarbonate lens and aluminum housing construction, these durable cube lights are rated IP67 and are sold as a pair. They are the ideal addition to any vehicle desiring off-road lighting.

Replacement LED Headlight Bulbs (DL-H) come in single and dual-beam options at a great value. These bright lights are designed to fit into tight spaces with a compact design that doesn’t compromise performance. By engineering a high density fin design, these bulbs stay as cool or even cooler than traditional LED bulbs with bulky heat sinks or messy braid designs. The light output is equally impressive with a total of 6,000 lumens of cool white (6500K) illumination per pair using 20 watts per bulb. Kits are available in the most common headlight sizes.

CANBUS Decoders (DL-HD) will complete a replacement headlight installation and are used with vehicles that have CANBUS systems that monitor the headlights. These decoders are plug-n-play connectors that stop the headlights from flashing and come in a pair with either single-beam or dual-beam options.


The SEMA Show, hosted November 5th – November 8th, is one of the largest trade shows in the world and attracts the industry’s brightest minds and hottest products to one place. The event also provides educational seminars, product demonstrations, special events, networking opportunities and much more. Metra Electronics will have two booths at the event displaying all of their new products from their 12volt brands. See the new Daytona Lights™ product line at Metra’s main booth 11639 in the North Hall and powersports, truck and off-road accessories booth 37017 in the South Hall Upper.  The full Daytona Lights catalog will be available at  MetraOnline.com on the opening day of the show and in both show booths.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world.  We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp® and Metra Marine®. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®.  For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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