Air Lift Company to Host Six-Week Digital Marketing Webinar Series for Shops


LANSING, MI – During this current crisis, Air Lift Company is looking to assist the aftermarket automotive industry by giving back through a series of free webinars about digital marketing, geared towards the owners of automotive shops. Led by Air Lift’s Digital Marketing Strategies Manager, Devin Pringle, MBA, the six-week “Essential Online Marketing for Shops” series will premiere on Thursday, April 23 at noon EST. These webinars will provide a variety of marketing tips and insights geared

specifically toward small shops for both during and after the ongoing COVID-19 pandemic. They will not be specific to Air Lift products or services but rather how to create awareness, generate demand, and build profitability. Topics will range from insights into how consumers are utilizing social media, how to take full advantage of social media platforms, create digital ad campaigns, optimize a shop’s online listing, and more. Registrants that attend the seminars will be eligible to win free Air Lift products at the conclusion of each session.

With the skills covered in these sessions, shop owners will be able to more effectively market themselves to consumers both now and in the future.

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“At Air Lift, we recognize what a difficult time this is for everyone, especially the owners of small businesses,” Pringle says. “We believe that all of us in the automotive aftermarket are in this together, and we wanted to do our part and share our expertise in order to help shops support their business during these uncertain times, as well as build skills that will help them to grow their businesses as we return to ‘business as usual.’”

“Essential Online Marketing for Shops” Dates:

  • Thursday, April 23
  • Thursday, April 30
  • Thursday, May 7
  • Thursday, May 14
  • Thursday, May 21
  • Thursday, May 28

For more information and to register for the first session of the series, visit the webinar registration page.

About Air Lift

Air Lift Company, founded in 1949, is a third-generation, family-owned suspension specialty company based in Lansing, Michigan. Air Lift is committed to engineering, manufacturing and selling the highest quality suspension products that fit, work and last. Air Lift products are available at retailers across the country as well as internationally. For more information or additional product photos, find Air Lift Company on the web at or call (800) 248-0892.

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